Thursday, 7 May 2015

My iPhone has saved me money?

I’ve calculated that my life is 50% simpler because I own a smartphone. blog.mindrocketnow.com

So I’m one of the people that cannot leave their smartphone alone for more than 6.5 minutes. However, rather than feeling guilty, I think this is a sign of my savvy consumer insight. I did some rough accounting, and using my smartphone has saved me money:

Gadget
Incremental cost on iPhone
Non-iPhone equivalent
Cost of equivalent
Address book
£0 Contacts app
Collins A5
£9.99
Alarm clock
Free app
Casio TQ140
£4.75
Album
£9.99/m Spotify premium
Amazon CD
£4.99 ea.
Babysitting
£4.99 Minecraft app
Local teenager
£8/h
Bike computer
£0 Runkeeper app
Velo Champion 16
£24.99
Boarding pass
£0 Passbook app
Printed at airport
£0
Book
£4.99 Kindle book ea.
Amazon paperback
£5.99 ea.
Calculator
£0 Calculator app
Casio FX-83GT
£11.99
Calendar
£0 Calendar app
Filofax
£7.50
Camera
£0 Camera app
Nikon Coolpix L31
£58
Comic
$69 p.a. Marvel Unlimited
Comic book store comic
£3.99 ea.
Digital music player
£0 Music app
Sony Walkman NWZE585
£84.99
Game
Marvel Puzzle Quest £14.99 in-app purchase
Lego Marvel Avengers for Wii U
£30.99
International call
£0 over wi-fi
BT standard tariff to India
40p/min
Map
£0 Google maps
AtoZ London
£5.99
Movie
£0 Amazon Fire TV app
Amazon blu-ray
£10.99 ea.
Newspaper
£0 Feedly app
The Times
£1.20/d
Radio
£0 Podcasts app
Roberts Radio Revival Mini
£160
Sat nav
£0 Waze app
TomTom Start 25M UK maps
£119.99
Telephone
£28.32/m tariff
+ £480 for the phone
Line rental + BT 1000 DECT phone
£16.70/m + £19.99
TV box set
£0 Now TV app
Additional NowTV box + subs
£10 + £6.99/m
Weather forecast
£0 Yahoo! Weather app
Watson W8682-mkII
£59.95
Annual Total
£1064.58

£2264.22

Yikes! My gadget habit costs me over a grand per year. At least it’s 50% cheaper using my iPhone than with replacements.

Some of my favourite activities turn out to be free activities that I find better to do on my smartphone; activities like browsing, checking email, or borrowing books from the library. Others are activities that would cost real money in meatspace, are now free using an app, like a second screen movie viewing vs. buying a blu-ray.

Very rarely is there an activity that is cheaper in meatspace than online. The only example I can think of is buying digital media. It’s still cheaper to by real CDs and books, and movies than downloading, unless you buy a subscription.


What I find most interesting about this list, is that there are over 20 activities that I now do with this single device, that I would find valuable enough to pay for. In other words, if I didn’t have my smartphone, I would’ve happily bought a bevvy of additional gadgets. My smartphone is revolutionary because it simplifies my life.

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